How & where to buy shares in 2023

The simplest approach to invest in the stock market is to buy company shares. This tutorial discusses where and how to purchase shares so that you can gradually increase your money.

On this page, you can learn how to buy stocks and compare where to buy them. Get expert advice on how to be a successful investor, as well as a step-by-step guide to purchasing your first share.

How to buy shares for beginners, a step-by-step guide

The stock trading platforms below offer a low-cost way to buy your first share. Select one and sign up by clicking the links in the table, or continue reading to learn more about investing.

1. Choose an online broker and create an account

The stock trading services listed below provide an inexpensive option to purchase your first share. Click on the links in the table to select one and sign up, or continue reading to discover more about investing.

The stock trading platforms below offer a low-cost way to buy your first share. Select one and sign up by clicking the links in the table, or continue reading to learn more about investing.

2. Decide how much to invest

Consider your own financial situation and don’t invest more than you can afford to lose. There is no set amount you must have before investing, but it’s a good idea to set an upper limit on how much you’re willing to invest ahead of time so you’re not tempted to throw more money than you can afford into the market in the heat of the moment.

3. Choose which stock to invest in

It’s possible that you already know which stocks you want to purchase; it may be Tesla, Microsoft, or another well-known brand. Spend some time learning about the businesses, their industry, and any potential risks. When you’re content with your investment choice, Sign into your broker account to place the trade.

4. Place an order for the stock

Each stock has its own individual ticker symbol when it is listed on a stock exchange. Apple is AAPL, while Tesla is TSLA. Use this to conduct a broker search for the company, after which you should input the trade’s specifics, such as the amount you wish to spend on the shares and the number of shares you wish to purchase.

5. Execute the order

Verify the trade’s specifics, then click purchase to place the order. After you do, the order is immediately placed in a queue to be processed. If you place the purchase on the weekend, you might have to wait 24 to 48 hours before you see your new shares in your account because stock exchanges are only open during weekday business hours.

6. Review your investment regularly

Even once you have a share in a firm, it is crucial to monitor your investment and carry out ongoing study on it. Market conditions are subject to change, and every quarter when a company is required to submit its financial results to financial regulators, there is at the very least fresh information. Keep track of this data so you can decide when to sell or buy more shares.

What is a share?

Shares are a type of ownership in a business. Shares, usually referred to as stocks, are purchased and sold on the stock market, where prices fluctuate based on a number of variables that broadly reflect the company’s current and projected performance.

Businesses raise money by issuing shares, giving up a stake in the company in return for cash to fund their operations. You get to own a portion of the company by paying a certain amount of money (the share’s price).

How does the stock market work?

The stock market works as a marketplace where buyers and sellers join together to exchange shares. The term “the stock market” is sometimes used to refer to the entire field of international finance, but in reality, it is made up of a network of many stock markets around the globe.

The balance between supply and demand at a given moment in time is reflected in the price of a stock, which is affected by a variety of different factors. Shares are often utilised as a means of generating future wealth and are available for purchase by everyone on a particular stock market. Ideally, you want to choose stocks from reputable businesses that appreciate over time so you may benefit when you sell them.

How to buy shares – top tips for success

You may boost your chances of earning a profit on your investments by following a few easy principles. You may control risk and return and steer clear of early investment blunders by following the advice provided here.


All debts should be paid off before you begin investing. While investing is an excellent strategy to create long-term wealth, you should typically pay off any loans or other debts with interest first. This excludes a mortgage, but if you have extra money to pay off your school loans, for instance, that would be a better long-term option since it enables you to set away more money each month afterward.


Establish a budget. You can begin with almost any sum of money, but how you should invest it depends on the size of your budget. If it’s less than £1000, you might be better off purchasing one or two shares in reputable businesses or perhaps setting aside a set sum each month to invest in an index tracking fund. You can distribute it over a larger number of shares if it is more.


Invest in what you are knowledgeable about. You should “invest in what you know,” the late great investor Warren Buffett once said. This could be an excellent place to start if you are unsure about which stocks to buy. Use it to your advantage and begin there if you have extensive knowledge of a particular industry, whether through work or just a personal interest.


Invest money over time gradually. Start off with modest purchases until you get more experience. Consider only spending £10 or £20 at a time if your spending limit is £100. Spreading out investments over time might be a useful method to balance out short-term volatility since you should never invest all of your money in a single stock.


Search for businesses that distribute dividends. Several companies distribute dividends to shareholders in the form of a portion of their profits. These payments are made on a per-share basis, typically every quarter or every two years. Reinvesting dividends allows you to take advantage of compound interest by allowing you to use them to purchase additional shares and increase your dividend income in the future. Nevertheless, you must compare this to the potential rise in share value in a (rapidly expanding) non-dividend paying company.


Spend your money in a variety of sectors. Investment risk is decreased by diversification. Spreading money across several assets that perform differently from one another reduces the likelihood that one event will have an impact on everything. Alternatively, because the other stocks won’t be as negatively impacted and can even profit from the scenario, your portfolio can withstand weak performance in one industry.


Benefit from tax breaks. All investment gains must be taxed if shares are purchased in the UK. There are, however, a few strategies to lessen the tax burden. Use a stocks and shares ISA to invest up to £20,000 tax-free each year. You can also create a SIPP (Self-Invested Private Pension) to be eligible for additional tax breaks.

How much should I invest in shares?

You can begin with as low as £50-£100, but there is no ideal method and each person will have a different answer. What you wish to invest in will determine how much money you need to start with; a company like Tesla, for instance, may cost hundreds of pounds, while many UK equities are available for less than £10.

The best course of action is to set aside some cash each month to be used for stock purchases. As a general rule, you shouldn’t begin doing this until all of your debts have been paid off and you have an emergency fund of two to three months’ worth of salary set away in case your financial situation unexpectedly changes.

How do I pick a good stock?

Research is the quick response. There are many good companies out there, and a tonne of information is accessible online for free. Choose a sector or business that interests you, and then research its financial performance, rivals, and stock recommendations from analysts.

What are the risks of buying shares?

The biggest danger is that you can have less money in the end than you did at the beginning. Even if you undertake extensive study on a company, you have no control over how it performs. Stock values might go up as well as down. Market downturns and unforeseen circumstances can significantly affect a company’s bottom line.

This is especially true if you invest in businesses with a poor track record of profitability or those that operate in niche markets. Frequently, the risk in the short term is bigger the greater the possible future gains. Here are some more downsides to purchasing shares as well as upsides.



A chance to increase your fortune over time


A low interest savings account may not provide higher returns than the stock market.


Even if you’ve never bought stocks before, the process is straightforward.


Invest in businesses and sectors that you support.


Can purchase stocks online from anywhere in the world.


Get dividends from certain firms



You could lose as much money as the amount of your investment.


When the price of stocks is falling, it can be challenging to remain calm.


There are many factors in the stock market that are beyond your control.


If you employ leverage, the hazards are exponentially greater.

What are the fees for buying stocks?

From broker to broker, it differs. A few platforms offer entirely free trading, while others charge a set fee for each trade and some brokers require a monthly subscription. Flat prices can be around £5 or £7 per trade, but monthly subs can go up to £12 or £15 per month, typically with one or two free trades thrown in.

What are the best stocks to buy now?

The finest stocks depend on a variety of elements, including price, potential, and market share. The safest decision when making your first investment is to go with a big, well-known company with a well-known brand name, like Apple or Google. See which businesses appear to be the greatest stocks to buy right now by reading our guide.


Open a trading account with an online stock broker and fund it. Your way of dealing with the stock market is through a broker, and as soon as your account has been validated, you can start making your first stock purchases.

Using a broker, you can immediately purchase stock. The broker serves as your point of contact with the stock market and is also where you maintain your stock ownership, which includes managing dividend payments, storing your share certificates, and exercising your voting rights.

Through investing in stocks of companies with rising stock prices. The objective is to invest in shares of solid businesses that have the ability to expand, whether that entails acquiring greater market share or innovating to open up a brand-new one. Also, certain corporations may provide dividends, which you might profit from.

Certainly, you can purchase a single stock, and doing so can be a wise move in the beginning. With most stock brokers, you can only purchase shares in that amount, but some also let you purchase fractions of a share. Investors with modest resources can choose from one of these choices.

According to the stock. Even purchasing one share in the company is a smart move if you believe it will perform well in the long run. If the company pays dividends, owning one share still entitles you to participate in shareholder elections and benefit from them.

It’s possible, although it requires a lot of patience, as well as some luck and skill. The real power of buying stocks comes from owning them for a long time and taking advantage of the fact that the stock market generally goes up over a long period. You’re more likely to have success with that approach than trying to find one stock that hits it big.


Although it is theoretically conceivable, doing so is quite challenging and is not recommended for all except the most knowledgeable and experienced investors. A platform that can submit and process your orders to the stock market is all you really need—you don’t necessarily need all the capabilities a broker offers.

Yes, some brokers let you buy fractions of a share. Often these are CFDs (contracts for difference), which are derivatives that represent the value of a share and which don’t bestow all of the benefits of stock ownership.


People can discover trustworthy, unbiased information on money, trading, and investing on Forex-Ratings, but we do not give financial advise; users should always conduct their own research. Stocks, cryptocurrency, and commodities are just a few of the highly volatile items this website covers. New investors frequently lose money. Users shouldn’t ever invest more money than they can afford to lose because success in the financial markets is not guaranteed. Before making any investment, you should think about your unique situation and take the time to analyse all your possibilities.

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